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Carefully controlled growing conditions for maximum quality
With hydroponics, you use an accurate nutrient injection system to provide plants with just the right amount of nutrients needed for optimum growth. You control temperature, humidity and watering - balancing everything perfectly to produce the freshest, highest quality produce that is in great demand from stores and shoppers.
You will also use safe, biological controls for any potential insects or disease that might find their way into the greenhouse. And since you’re growing plants without soil, this reduces or eliminates the problem of soil-borne diseases and insects.
Once in production, your tomato crop will continue producing for eight to nine months! Add the 90-110 days from seed to first harvest, and you’ve got a crop production cycle that lasts almost an entire year!
Why is the demand so great?
Baby boomers have shown their willingness to pay premium prices for good-tasting, safe, nutritious produce. In many places, they are already paying up to two and three times as much for hydroponic tomatoes as for regular field grown tomatoes!
- A Boston area grower sells his hydroponic tomatoes for $2.00 per pound - wholesale!
- In Indiana, growers average $1.20 to $1.40 per pound year-round! In Vermont, one grower averages over $1.75 per pound wholesale.
- In the Midwest, growers commonly receive average wholesale prices of well over $1.00 per pound. Then, the retailer adds on another 40% to 50%.
Why do people pay so much for hydroponic tomatoes? It’s very simple: they want a tomato that really tastes like a tomato!
And the truth is, most tomatoes don’t! Unless you just picked it from your garden in the middle of summer, you can’t get a good, fresh-tasting tomato at any price!
Here’s why. 95% of all tomatoes consumed in the U.S. come from California, Mexico or Florida. They are picked green, gassed to look ripe and shipped great distances!
In fact...in most parts of the country, good quality tomatoes are only available for about 6 to 8 weeks of the year! The rest of the year, consumers have to be content with green-picked, gassed, tasteless imitations!
Believe me, shoppers know the difference. And they don’t like it! They just haven’t had many options.
Giving shoppers what they are looking for.
That’s why the shoppers in your area are going to love it when you start delivering fresh, hydroponic tomatoes locally, year-round! Shoppers will be so thrilled to get that just-picked-from-the-garden taste - even in the middle of winter - that they will look for your brand all the time!
And storeowners will be thrilled as well. Today’s storeowners know that good, fresh, locally grown produce helps to create a great reputation for their stores, resulting in greater store traffic, customer loyalty and profits.
They will prefer to work with you, a local grower, rather than getting their produce shipped from a huge company in Mexico or California. You will be able to provide the personal service they can’t get with big corporate growers.
"On April 10, 1996 we planted our first tomato seeds. We sold our first tomatoes on July 10...And it’s been growing great guns ever since! We sell to 10 area stores."
- Dale and Jacque Kutz, Jefferson, Wisconsin
A great void waiting to be filled!
As I mentioned before, the hydroponic market is wide open! There are very few greenhouse growers in America yet, despite the great demand.
Listen to this. Holland, a country no bigger than the state of Connecticut, has almost 10,000 acres of hydroponic greenhouses. England has over 4,000 acres and Canada has almost 1,500 acres. Yet, in all of the United States, we only have about 500 to 600 acres of hydroponic production so far!
Let me say it again: You are getting in at just the right time!
The truth is, this market demand is not being supplied either by domestic growers or foreign growers. In fact, we are importing a limited number of hydroponic tomatoes all the way from Holland, at very high prices, when we could be growing them right here!
Does this mean the big growers are going to get into greenhouse production and squeeze out the little guys like you and me? Not to worry. You’ll have a big advantage over the big guys. Let me explain why.
The growers who are really succeeding in hydroponics are those who can grow and deliver locally, close to the market, providing immediate deliveries, guaranteed sales, point of purchase material, and personal service.
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